Global video game commerce company Xsolla has launched the Xsolla Offerwall, a new solution aimed at improving revenue opportunities for developers whilst enhancing player engagement.
The Offerwall seeks to allow players to earn virtual rewards through tasks and advertiser-sponsored actions, offering an alternative revenue stream that benefits both players and developers.
By incorporating quests, tasks, and in-game incentives, the Offerwall encourages deeper interaction within gaming ecosystems. With a competitive revenue-sharing model and a focus on secure transactions, Xsolla aims to provide a more sustainable financial model for game developers globally.
Source: XsollaWhat is Xsolla?
Founded in 2005, Xsolla is a prominent company specialising in video game commerce solutions, assisting developers in funding, marketing, launching, and monetising their games.
Headquartered in Los Angeles, the company operates internationally with offices in London, Berlin, Seoul, Beijing, and Tokyo, among other locations. Over the years, Xsolla has built a reputation for simplifying complex global distribution, marketing, and monetisation challenges for game developers of all sizes.
With a suite of tools tailored for the gaming industry, Xsolla provides payment processing, subscription management, in-game store solutions, and now, the Offerwall.
Source: XsollaWhat is Xsolla Offerwall?
A standout feature of the Xsolla Offerwall is its high revenue-sharing model, which grants developers and publishers up to 90% of the revenue—significantly higher than the industry norm of 30–60%. This ensures developers maximise their earnings whilst maintaining flexibility in how they monetise their games.
The Offerwall brings several benefits for developers and players:
- Increased Player Engagement: Players complete various activities such as Cost Per Install (CPI), Cost Per Engagement (CPE), Cost Per Acquisition (CPA), and Cost Per Click (CPC), encouraging more in-game participation.
- Expanded Monetization Options: Developers can reach untapped markets and new user bases through quests and advertiser-backed rewards.
- Enhanced Security Measures: SMS-based verification ensures transactions are secure, preventing fraudulent activities and improving traffic quality.
- Improved Player Retention: The introduction of redeemable Xsolla Points offers additional incentives beyond standard in-game currency, keeping players engaged for longer.
“With Xsolla Offerwall, we’re enabling game developers to unlock new revenue streams while delivering value to players through rewarding and engaging experiences,” said Chris Hewish, Chief Strategy Officer at Xsolla. “This solution is a game-changer for developers looking to expand their monetization efforts and engage players in multiple ways.”
Currently available in the United States, Xsolla plans to expand the Offerwall globally, further increasing monetisation opportunities for developers and broadening engagement strategies worldwide.
