OpenSea acquired Rally, a mobile-focused Web3 platform, to bring token and NFT trading to mobile devices.
The acquisition, announced Tuesday, signals OpenSea’s push to develop a mobile-first platform for trading digital assets. “Buckle up. The future of NFT and token trading fits in your pocket,” OpenSea wrote on X. According to Rally, users can expect a new OpenSea mobile experience “later this year.”
Rally co-founders Chris Maddern and Christine Hall will join OpenSea’s leadership team. The duo will bring Rally’s mobile ad token trading expertise into the platform, and Maddern will be OpenSea’s new chief technology officer.
OpenSea said the move will help it build an “onchain everything app,” hinting that it will further expand beyond NFTs and into more Web3-related services.
OpenSea continues expansion beyond NFT trading
The acquisition marks a push by OpenSea to enter the mobile sector and bring token and NFT trading into a unified experience. In an X post, Maddern said they are working on a product that would “grow the onchain economy for creators, collectors and traders.”
The OpenSea chief technology officer said the vision is to create a platform that allows tokens to complement NFTs and not compete. He also noted that decentralized finance (DeFi) and perpetual futures contracts, or “perps,” should be simple and accessible.
Maddern said OpenSea is getting serious about mobile as it’s where users spend most of their time. He added that OpenSea is also exploring artificial intelligence to make crypto safer and more understandable for users.
Maddern didn’t elaborate on how OpenSea plans to integrate AI technology into its mobile platform.
Cointelegraph reached out to OpenSea for more information, but had not received a response by publication.
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OpenSea’s mobile expansion follows OS2 public rollout
The Web3 platform’s mobile sector expansion follows the May public rollout of its revamped “OS2” platform, which allows users to experience full token trading and support for fungible tokens.
At the time, OpenSea chief marketing officer Adam Hollander told Cointelegraph that the platform had always believed everything onchain should be discoverable in one place.
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