According to Fortune, the company is in early talks with several crypto firms to integrate stablecoins for cross-border transactions. The goal: streamline small payments on Instagram, especially for creators earning income globally.
In a clear sign of its commitment, Meta recently appointed Ginger Baker, a former Plaid executive and current board member at the Stellar Development Foundation, as its new VP of Product to lead the effort.
Meta Eyes Stablecoins to Power Creator Payments Across Borders
This isn’t Meta’s first crypto rodeo. But while its earlier Diem project faced regulatory roadblocks, this new initiative focuses on practical payment use cases rather than reinventing currency. By leveraging stablecoins, Meta could offer faster, cheaper alternatives to traditional banking rails—particularly appealing for influencers and freelancers earning in different countries.
At the heart of Meta’s strategy is reducing the cost of small-dollar payouts. Traditional international transfers can carry hefty fees, especially for microtransactions. Stablecoins—such as USDC or USDT—offer a solution by allowing near-instant settlement with lower fees and better transparency.
Here’s the full interview with Mark Zuckerberg at @stripe Sessions this week, talking about how AI is shaping Meta’s products, Mark’s perspectives on leadership, and stablecoins. pic.twitter.com/7HCds5xmCk
— John Collison (@collision) May 8, 2025
Instagram, with over 2 billion users worldwide, has become a global marketplace for creators. However, paying influencers in different countries often involves friction. Stablecoin payments could solve that, making it easier to support monetization for creators across borders, especially in underbanked regions where traditional financial systems fall short.
More About Stablecoins
Stablecoins and digital assets need American leadership to thrive globally,” said Treasury Secretary Scott Beset. “By failing to advance the GENIUS Act, the Senate missed a rare chance to boost dollar dominance and U.S. influence in financial innovation.
For stablecoins and other digital assets to thrive globally, the world needs American leadership.
The Senate missed an opportunity to provide that leadership today by failing to advance the GENIUS Act.
This bill represents a once-in-a-generation opportunity to expand dollar…
— Treasury Secretary Scott Bessent (@SecScottBessent) May 8, 2025
Instead, stablecoins will face a messy patchwork of state rules rather than a clear federal framework. The world is watching as U.S. lawmakers stall. Senators must choose: lead the future of finance or let innovation slip away overseas.
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