TLDR:
- PSG becomes the first major sports club to add BTC to its treasury holdings.
- Pakistan announces a national Bitcoin Strategic Reserve and plans to mine using surplus energy.
- BTC is evolving from a speculative asset to an institutional and sovereign financial strategy.
- Bitcoin trades at about $ 106,000 despite adoption news, indicating short-term market caution.
Bitcoin adoption has reached new milestones as both a global sports institution and a sovereign state move to integrate BTC into their financial strategies. Paris Saint-Germain (PSG), a top-tier European football club, and Pakistan, a South Asian nation, have taken steps to embrace Bitcoin for their treasury holdings.
These developments mark a shift in how public and private entities treat BTC, not just as an asset, but as a strategic reserve. The announcements came during the Bitcoin 2025 conference, which attracted key figures in global finance and technology. Their moves reflect a growing alignment with digital assets amid evolving global regulatory trends.
PSG Buys Bitcoin as Pakistan Unveils BTC Reserve
Paris Saint-Germain has officially confirmed the purchase of Bitcoin as part of its treasury management.
The club converted part of its fiat holdings into BTC, according to PSG’s Head of Web3 and Metaverse, Pär Helgosson. He stated that Bitcoin remains in the club’s books and forms a part of its long-term digital strategy.
🚨 Pär Helgosson, Responsable Web3 pour le PSG, annonce que le Paris Saint-Germain, finaliste de la Ligue des champions 2025, détient du Bitcoin dans son bilan. pic.twitter.com/k14JKNKR0J
— Goku 🗞 (@Crypto__Goku) May 29, 2025
PSG, one of the world’s most valuable football clubs, becomes the largest sports organization to integrate Bitcoin into its balance sheet.
Helgosson added that PSG Labs now supports ventures in the Bitcoin space, helping startups reach global markets through the club’s vast fan base. This move places PSG at the forefront of Bitcoin adoption within the sports industry.
Pakistan has taken a surprising turn by announcing the creation of a government-led Bitcoin Strategic Reserve. Bilal Bin Saqib, head of the national crypto council, made the declaration on May 28 during the Bitcoin 2025 event in Las Vegas. He explained that the country was inspired by the U.S. approach and aims to follow a similar path in digital finance.
🇵🇰 PAKISTAN TO ESTABLISH NATIONAL STRATEGIC #BITCOIN RESERVE
Honored to have had the Pakistan Minister Bilal Bin Saqib at the Bitcoin Conference 🚀 pic.twitter.com/7WunP5fuZm
— The Bitcoin Conference (@TheBitcoinConf) May 29, 2025
The announcement signals a policy reversal from the country’s earlier stance, which had firmly opposed crypto legalization.
Pakistan’s new direction includes plans to use surplus energy for BTC mining and attract foreign capital through a digital asset framework. The government began laying the groundwork for this shift in early 2025 through the proposed National Crypto Council.
Bitcoin Price Sees Weekly Decline Despite Positive News
Despite the growing momentum in adoption, Bitcoin’s price has seen a slight drop over the past week.
According to CoinGecko, BTC is trading at $106,171, marking a 1.03% decline in 24 hours. Over seven days, the price of Bitcoin has fallen by 4.54%, amid broader market volatility.
The 24-hour trading volume remains high at over $37 billion, showing continued activity despite the temporary dip. Market analysts suggest that institutional developments like those from PSG and Pakistan could boost long-term BTC confidence.
These moves by PSG and Pakistan reflect a broader trend toward integrating Bitcoin into core financial systems. The adoption of BTC as a treasury asset by both public and private entities is shifting market dynamics.
As more institutions formalize Bitcoin reserves, the digital currency continues its evolution from speculative asset to strategic tool. With these steps, Bitcoin adoption enters a new chapter, driven by both cultural influence and national strategy.
